At one point or another, someone who is a marketer has considered working for an agency. That is because the benefits are attractive. Let’s not forget the fact that marketing agency jobs are available in plenty compared to client-side marketing roles. Furthermore, the compensation can make these opportunities very attractive.
However, some marketers are better off working at an agency compared to others. Below are five benefits of working at a marketing agency. We have included some tips/advice on ways you can decide if it is the right move for you.
The Engagements Keeps You Ahead In The Marketing Industry
By speaking with others, they have mentioned that the most common fears marketers have after leaving an agency is; they fear they will lose their skills or the skills gained will become archaic. Working at an agency means that you are rounded with other marketers. For this reason, your marketing skills and knowledge will increase through observations and talking to others. You also have a team of managers who are investing and developing you. The competition between peers drives encouragement and innovation, which is also a learning process. See here for creative recruitment agencies London.
Work On Multiple Accounts
Despite the fact that some people are never getting tired in their industry, working on multiple accounts keeps the work interesting. Marketing agencies gives you an opportunity to work on different accounts from different industries like travel, fashion, or electronics. You also have the power to choose an account that you feel comfortable working for. Nevertheless, you generally get an opportunity for a number of different brands and companies across various industries. You get the opportunity to learn new marketing fields.
Work And Life Balance
Marketing agencies have a fast passed office working environment. That is because the process of managing and developing marketing campaigns one after the other is close to a manufacturing assembly line. As such, it is common for employees to work late or through lunch.
Another factor is seasonality. That is because many clients work or operate with the same fiscal year, and planning is completed; during the same time. Also, year-end push overlaps across many accounts. An agency employee may need to push themselves to deliver. Although all these are facts that may seem like a disadvantage, marketing agencies are also known to blow off steam through team building activities, which is a common occurrence.
You Are The Product
Within a business, product innovation and development are the most important. In a marketing agency, the marketers are the product. Think of it like those scientists who develop medications at a pharmaceutical company or an engineer who has designed a vehicle at a car manufacturing company. If you are able to create innovative solutions, it will help elevate an agency further.
Building Contacts For Your Career
A majority of co-workers have similar functions at an agency. For this reason, you get an opportunity or reason to keep in touch with your co-workers or work with them in some capacity. Marketing is a small industry, and for this reason, your co-workers may become your clients, vendors, or workmates at a different marketing agency. Let’s not forget the fact that many of them are more likely to remain your business colleagues for many years to come.